Last updated: August 11, 2026

SERAPHINA BOUQUETS LLC

Privacy Policy

This Privacy Policy explains how Seraphina Bouquets LLC ('Seraphina', 'we', 'our' or 'us') collects, uses, stores, shares and protects personal information when you visit our website, place an order, subscribe to our services, contact us or otherwise interact with our business. By using our website or purchasing our products and services, you acknowledge the practices described in this Privacy Policy.

 

1. Scope of this Policy

This Privacy Policy applies to information collected through our Shopify website, email communications, telephone conversations, social media interactions, workshops, subscriptions, events and other business activities. It does not apply to third-party websites that may be linked from our website.

 

2. Information We Collect

We may collect information you voluntarily provide, including your name, billing and delivery addresses, email address, telephone number, recipient information, payment details processed by secure payment providers, card messages, order history, subscription preferences, communications with customer service and any photographs or reviews you choose to submit. We also collect certain technical information such as IP address, browser type, device information, cookies and website usage analytics.

 

3. How We Use Your Information

We use personal information to process orders, arrange deliveries, communicate regarding purchases, provide customer support, administer subscriptions, improve our products and website, detect fraud, comply with legal obligations, maintain business records, send marketing communications where permitted by law and personalize your experience.

 

4. Shopify and Third-Party Service Providers

Our online store is hosted by Shopify. We also use trusted service providers to process payments, manage email communications, perform analytics, provide marketing services and facilitate deliveries. These providers receive only the information reasonably necessary to perform their services and are contractually or legally required to protect personal information.

 

5. Cookies and Analytics

Our website uses cookies and similar technologies to remember user preferences, improve website functionality, measure traffic, analyze visitor behavior and support marketing efforts. You may control certain cookies through your browser settings, although disabling cookies may affect website functionality.

 

6. Marketing Communications

If you subscribe to our newsletter or otherwise consent, we may send promotional emails regarding flowers, plants, workshops, subscriptions, seasonal collections and special events. You may unsubscribe at any time using the unsubscribe link contained in our emails or by contacting us directly.

 

7. Data Security

We implement commercially reasonable administrative, technical and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration or destruction. However, no internet transmission or electronic storage method can be guaranteed to be completely secure.

 

8. Data Retention

We retain personal information only for as long as reasonably necessary to fulfill business purposes, comply with legal obligations, resolve disputes, maintain accounting records and enforce our agreements.

 

9. Your Privacy Rights

Depending on your place of residence, you may have rights to request access to, correction of, deletion of or restriction of certain personal information, as well as rights relating to marketing preferences. We will respond to applicable requests in accordance with governing law.

 

10. Children's Privacy

Our website is not directed to children under 13 years of age, and we do not knowingly collect personal information from children without appropriate legal authorization.

 

11. Changes to this Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology or legal requirements. The updated version becomes effective upon publication on our website unless otherwise required by law.

 

12. Contact Information

If you have questions regarding this Privacy Policy or your personal information, please contact Seraphina Bouquets LLC using the contact information published on our official website.

 

13. Categories of Personal Information We Collect

We collect personal information directly from you when you place an order, create an account, subscribe to our newsletter, purchase a floral subscription, request a consultation, register for a workshop, contact customer service, or otherwise communicate with us.

The categories of information we may collect include your name, company name (if applicable), billing address, delivery address, email address, telephone number, payment-related information processed through secure payment providers, order history, delivery instructions, recipient information, card messages, subscription preferences and correspondence with our team.

When you browse our website, certain information may be collected automatically through cookies and similar technologies, including your IP address, browser type, operating system, approximate geographic location, referring pages, pages viewed, session duration and interactions with our website.

 

14. Legal Bases for Processing Personal Information

Where required by applicable privacy laws, Seraphina processes personal information only when an appropriate legal basis exists. Depending upon your jurisdiction, these legal bases may include the performance of a contract, compliance with legal obligations, our legitimate business interests, your consent, or other lawful grounds recognized by applicable law.

For example, we process your information to fulfill your floral order, coordinate deliveries, provide customer support, detect fraud, maintain accounting records, comply with tax requirements, improve our website and, where permitted, send marketing communications regarding our products and services.

If consent serves as the legal basis for a particular processing activity, you may withdraw that consent at any time without affecting the lawfulness of processing carried out before withdrawal.

 

15. Shopify Platform and Third-Party Technologies

Our online store is hosted through the Shopify e-commerce platform. Shopify provides the technical infrastructure that enables customers to browse products, place orders, complete secure checkout and manage certain aspects of their customer accounts. When you interact with our website, some of your personal information is collected and processed by Shopify on our behalf in accordance with Shopify's own privacy practices and applicable law.

Depending upon the services used by Seraphina Bouquets LLC, Shopify and its affiliated service providers may process information such as your name, billing and shipping addresses, email address, telephone number, payment status, order history, IP address, browser information, device identifiers and website interactions necessary to operate the online store.

Payment information submitted during checkout is processed through secure payment processors integrated with Shopify. Seraphina does not store complete credit card numbers or payment credentials on its own servers. Payment processing is subject to the privacy and security practices of the applicable payment provider in addition to this Privacy Policy.

We may use Shopify features that help detect fraudulent transactions, improve checkout security, prevent unauthorized purchases and maintain the integrity of our online store. Information may therefore be processed for fraud prevention, identity verification and transaction monitoring purposes.

 

16. Analytics, Advertising and Marketing Technologies

To better understand how visitors use our website, we may use analytics and marketing technologies provided by trusted third-party vendors. These technologies help us measure website performance, understand customer preferences, improve user experience and evaluate the effectiveness of advertising campaigns.

Depending upon the services implemented, these technologies may include Google Analytics, Meta Pixel (Facebook), Shopify Analytics, email marketing platforms such as Klaviyo and similar business tools. These providers may collect technical information including IP address, browser type, device information, pages visited, referral sources, approximate geographic location, session duration and interactions with website content.

Certain cookies or tracking technologies may be used to personalize advertising, measure campaign performance, remember customer preferences and provide a more relevant shopping experience. Where required by applicable law, such technologies will be activated only after obtaining the appropriate level of user consent.

You may manage certain cookie preferences through your browser settings or any cookie management tools made available on our website. Disabling cookies may affect the functionality of certain features or prevent portions of the website from operating as intended.

 

17. Sharing of Personal Information

We do not sell your personal information in the ordinary course of our business. We share personal information only when reasonably necessary to operate our business, fulfill your orders, comply with legal obligations or protect our legal rights.

Personal information may be shared with carefully selected service providers that perform functions on our behalf, including payment processors, delivery partners, website hosting providers, email marketing platforms, accounting professionals, information technology providers, fraud prevention services and legal advisors. These providers receive only the information necessary to perform their contracted services.

We may also disclose information when required by subpoena, court order, governmental request, applicable law, or when we reasonably believe disclosure is necessary to protect the safety, rights or property of Seraphina Bouquets LLC, our customers, employees or the public.

 

18. International Data Transfers

Our technology providers may process or store information on servers located in the United States or other countries. As a result, your personal information may be transferred across national borders where privacy laws differ from those in your country of residence.

When international transfers occur, Seraphina seeks to work with reputable providers that implement appropriate contractual, organizational and technical safeguards designed to protect personal information in accordance with applicable privacy laws.

 

19. Your Privacy Rights

Depending on your state or country of residence, you may have the right to request access to personal information we maintain about you, request correction of inaccurate information, request deletion where legally permitted, object to certain processing activities, withdraw consent where processing is based on consent, or request a copy of your information in a portable format.

We will verify the identity of individuals making privacy requests before disclosing, correcting or deleting personal information. Certain requests may be limited where retention of information is required by law, necessary to complete a transaction, detect fraud, resolve disputes or enforce our legal rights.

 

20. Data Retention and Secure Disposal

Seraphina Bouquets LLC retains personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, complete transactions, provide customer support, maintain accounting and tax records, comply with legal obligations, resolve disputes and enforce our agreements.

Retention periods vary depending upon the type of information involved, the nature of the transaction and applicable legal requirements. When personal information is no longer reasonably required, we take commercially reasonable steps to securely delete, anonymize or otherwise dispose of such information.

 

21. Data Security and Incident Response

We maintain administrative, technical and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, destruction or accidental loss. These safeguards are reviewed periodically and updated as our business, technology and legal obligations evolve.

Although we strive to maintain appropriate security, no method of transmitting information over the Internet or storing electronic data can be guaranteed to be completely secure. In the event of a security incident affecting personal information, Seraphina will investigate the matter promptly and provide notifications required by applicable law.

 

22. California and Other Applicable Privacy Rights

Residents of California and certain other jurisdictions may have additional privacy rights under applicable law, including rights relating to access, correction, deletion, portability, limitation of certain processing activities and protection against unlawful discrimination for exercising privacy rights.

Where such laws apply, Seraphina will honor qualifying requests within the time periods established by applicable legislation after verifying the identity of the requesting individual.

 

23. Changes to this Privacy Policy

We may revise this Privacy Policy periodically to reflect changes in our business practices, technology, legal requirements or the services we offer. The updated version will be published on our website with a revised effective date. Continued use of our website or services after publication constitutes acknowledgment of the revised Policy to the extent permitted by law.

 

24. Contact Us

Questions regarding this Privacy Policy or requests concerning your personal information may be directed to Seraphina Bouquets LLC using the contact information published on our official website. We encourage customers to contact us directly so that we may address privacy concerns promptly and professionally.

Effective Date

This Privacy Policy is effective as of the date published on the Seraphina Bouquets LLC website and remains in effect until replaced by a subsequent version.